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Sporting Goods Retailer

Data Integration

Top sporting goods retailer builds a premium digital commerce platform with data integration expertise from Datasource.

Client Background

Leading sporting goods retailer partners with Datasource Consulting for an Informatica PowerCenter implementation, integrating data between multiple systems for the launch of a dynamic online store.

Business Focus

This premier sporting goods retailer has more than 1,000 retail stores in over 30 states and specializes in footwear, equipment, and apparel. The company features athletic gear and athletic leisure gear from popular brands such as Nike, Jordan, Under Armour, Adidas, Reebok, The North Face, and more.

The Datasource Solution

Working within a tight timeline, the retailer turned to Datasource Consulting for its extensive data warehouse experience as well as its integration, design, and development expertise. To start, Datasource consultants worked with the client’s business units and IT team to facilitate communication and gather project requirements. Datasource also applied data integration best practices and a unique methodology specifically designed for the online retail environment.

To build this digital commerce platform, the Datasource team started by developing an in-depth integration plan to connect data from the company’s internal in-store infrastructure with external vendors and partners’ systems. Datasource leveraged Informatica PowerCenter architecture for design, development, testing, and documentation.

Datasource has been partnering with this sporting goods retailer to develop and deliver the framework for the retailer’s digital commerce platform, integrating it with in-store operations, POS, and order management systems. Moving forward, this retailer will have access to real-time data to streamline order management, including store fulfillment, orders, and returns. This level of integration will also give team leaders the ability to examine customer habits and buying trends while improving data quality and data management for optimized retail analytics.

The Result

Today, the Datasource Consulting team is on track to meet the project deadline and is rapidly delivering ETL-related tasks. The sporting goods retailer is pleased with the efficiency, high-quality consulting services, and integration results produced thus far. Company leaders are already looking forward to future phases of the project, which will include building out the platform to help deliver highly-personalized shopping experiences for online customers across all devices.

Looking ahead, the retailer is confident data integrations across the platform will empower merchandise and inventory managers to quickly sync products, pricing, and category management strategies. This in turn will help to drive sales and encourage customer engagement and loyalty. The retailer is confident that this integrated platform is the foundation for improving sales and offering more dynamic campaigns and promotions tailored specifically to unique customer segments.”

In future phases of development, the client will also blend all offline and digital channels with responsive design, mobile APIs, and seamless integration with social channels. In doing so, company leaders are confident the brand will be competitive, both online and offline, and attract engaged and loyal customers.

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