Travel and leisure companies face a growing number of challenges, including disruptive new competitors, a severe global talent shortage, economic uncertainty, fickle customer loyalty and eroding brand equity and increased customer expectations. There is also the need to create a unique and differentiated product in a highly commoditized and digitized “me-too” market. Datasource Consulting delivers richer insights, increased profitability and drives better personalized customer experiences that lead to accelerated revenue growth and improved profitability through orchestrated solutions that include reservations, customer service, inside sales, SaaS, and fraud and revenue leakage prevention.