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Case Study: Military - Phase ll

CLIENT BACKGROUND

Our client is a division of a branch of the United States Armed Forces and a critical component of ongoing military operations. They routinely engage in a variety of marketing and outreach activities focused on attracting volunteers to provide service to their country.

The Datasource Solution:

  • Provided the necessary data integration expertise and business intelligence through leadership to successfully deliver the three application enhancement priorities.
  • Enabled goal-tracking and reporting for an annual marketing plan
  • Integrated additional survey results source for event-specific ROI analysis
  • Developed integration for client’s agency-administered survey results

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