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Case Study: Military - Phase 2

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CLIENT BACKGROUND

Our client is a division of a branch of the United States Armed Forces and a critical component of ongoing military operations. They routinely engage in a variety of marketing and outreach activities focused on attracting volunteers to provide service to their country.

The Datasource Solution:
Provided the necessary data integration expertise and business intelligence through leadership to successfully deliver the three application enhancement priorities. 
  • Enabled goal-tracking and reporting for annual marketing plan
  • Integrated additional survey results source for event-specific ROI analysis
  • Developed integration for client’s agency-administered survey results.
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