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Data requires a story; all stories require data.

In the digital economy, data is the new oil. Discovering a new insight from analyzing data is exciting – and just the beginning of the road to improvements in organizational performance. Getting started on that road requires presenting your data with a story that is compelling and builds support for your plan (and your career).

This two-part series on data storytelling will cover how to marshal your discovery into relevant points – the What, the So What, and the Then What – and how you can deliver them as a narrative to any audience in a way that resonates and inspires people to action. Designed to help both technical and non-technical thought leaders, the audience will learn techniques that are applicable to making any persuasive presentation that is backed by data and/or solid facts:

Part 1, Data Distillation: How to use visual and conceptual techniques to sort disparate data into key messages, based on context, content, and business implications.
Part 2, Data Story Delivery: How to target an audience and deliver a compelling narrative that builds support, engagement, and action.


About Jed Summerton

Jed Summerton is a senior leader of business analytics and strategic partner for Datasource Consulting, specializing in applying the insights of data science to improve organizational performance.

As an IT executive in large, international IT organizations, Jed has built analytic capabilities and delivered data-driven results in several Fortune 500 companies As a consultant he has served over 100 companies in developing and operating large-scale data and analytics systems in healthcare, telecommunications, financial services, manufacturing, and retailing.

He served as a faculty member of The Data Warehousing Institute (TDWI), and currently teaches in the MBA and MSBA programs at the Daniels College of Business at the University of Denver, where he also chairs the advisory board for the department of Business Information and Analytics.

Jed has earned several industry awards for IT innovation and best practices.

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