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The goal of Master Data Management (MDM) is to establish a single version of core entities which are critical to the business of an organization. Just beneath the surface of this seemingly straightforward objective are two common usage styles (analytical and operational), each of which has unique value propositions, intricacies, and challenges. In this educational presentation, Bryson Dunn, MDM Competency Director at Datasource, will explore the evolution of operational MDM and the considerations involved when maturing an analytical solution in support of operational use cases. Webinar attendees will also learn:

- Similarities and differences between Analytical and Operational MDM
- Value propositions and challenges of each style
- Design patterns, tools, and best practices


About Bryson Dunn

Bryson is passionate about understanding the unique challenges of his customers and implementing innovative solutions to overcome them. With experience as a business development manager, solution architect, and full-stack developer, Bryson encourages the individuals, teams, and organizations he advises to take a holistic and pragmatic approach to data management.

As Datasource’s MDM Competency Director, Bryson is accountable for overall project success, establishing robust and repeatable delivery methodology, attracting industry-leading talent, bringing technical and vertical solutions to market, and driving business development. He is based in Denver, CO and takes every opportunity to enjoy the Rocky Mountain playground.

Meet the experts: Schedule a call with one of our competency leads.