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Solomon Williams and Conrad Chuang discuss the changing demands on master data management programs, its ramifications, the change in perspective, and the impact on today’s enterprises. Master data management programs used to be domain-specific - you were either working on a customer or product MDM. But today, MDM has shed its domain-centricity and is now process-oriented. Modern multi-domain MDM programs support key business processes, such as Idea to Opportunity, Opportunity to Market, Market to Order, and Order to Cash.

About Conrad Chuang

Conrad Chuang is Director for Solutions Strategy and Product Marketing at Orchestra Networks, where he is responsible for positioning the EBX MDM, Data Governance, and RDM products in the market. Mr. Chuang is a frequent speaker at industry conferences and events, bringing significant insight from his working relationships with organizations across multiple industries, and his understanding of the key challenges organizations are facing in the management of their reference data. He received his BS in Economics and Masters of Arts in International Commerce & Policy from George Mason University, followed by his MBA in High Tech Marketing & Finance from Babson College’s Franklin W. Olin Graduate School of Business.

About Solomon Williams

Solomon Williams is the Master Data Management Practice Lead at Datasource Consulting. Solomon has over 20 years of experience in Enterprise Data Management, with an emphasis on Enterprise Data Architecture, Master Data Management, Service-Oriented Architecture, Data Governance, Data Quality, Data Integration and Data Warehousing.

He possesses a strong combination of strategic and technical skills with a proven track record of driving growth, reducing costs, improving operations, and implementing solutions for complex business problems for Fortune 500 organizations. Solomon’s experience spans multiple industries including Financial Services, Insurance, Consumer Goods, Oil & Gas, and Healthcare.

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